Job Description
Develop and implement marketing strategies to anchor the Group’s brand position within the customer segments
Formulate & implement communication strategy for the hotel and catering businesses
Oversee the planning and daily operation of corporate communications and promotion campaigns for the Group
Enhance and maintain fruitful relationship with local news, feature, business, property, entertainment, English media and trade press and international press etc.
Initiate, administer media functions and advertising campaign to enhance corporate image and drive revenue growth
Oversee the copy-write, edit and proof-reading of all the collateral copies and press releases.
Initiate relevant market research to continuously benchmark performance of the business units against key competitors as well as understand customers’ needs and customer segmentation as a basis for future business strategies and initiatives
Hands-on working knowledge of the hotel industry within Hong Kong and Macau, keeping up-to-date with latest competitor activities
Requirements
Degree in Marketing / Communications, hospitality management or related disciplines
10 years relevant experience of which 5 years must be in management capacity within a hotel environment
Overseas exposure a plus
Native in spoken and written English, with foreign exposure a plus
Effective management skills. In-depth knowledge of marketing principles and strategic planning process
Strong project management skills with a proven ability to meet deadlines
Self-starter and a team leader, creative, organized and strong business sense
Good communications & presentation skills
Interested Applicants please send your resume (in Word format) together with present and expected salary to Sharon Ho:
Tel: (852) 2521-5118 ext.826
Email: sharonho@pplesearch.com
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