Senior Executive, Trade Development, Long Haul Post Date: 06 Jan 09Responsibilities:
Provide planning, co-ordination and production support for assigned overseas offices to formulate and implement effective consumer and trade marketing programs, including the implementation of effective trade familiarization programmes.
Obtain and analyse feedback/reports on trade promotions and familiarization programmes, assess effectiveness and recommend improvements for future activities
Conduct regular visits to Hong Kong travel trade partners to provide them with up-to-date information on HKTB promotional activities
Manage an effective communication process between advertising agency and overseas offices to ensure all communication deliverables comply the brand guidelines
Assist the supervisor to prepare the annual budget exercise for assigned overseas markets and report updating on a regular basis
Requirements:
University graduate with at least 6 years¡¦ marketing experience, preferably in the travel trade and/or tourism-related marketing
Experience in working for or with advertising agencies for the implementation of global marketing campaigns is advantage
Fluency in spoken and written English and Chinese. Knowledge of other languages is advantage
Excellent interpersonal, communication and presentation skills
Mature and able to work independently
The successful candidate will be engaged on contract terms for 2 years.
Interested parties please send resume with present and expected salary by email to: talent@hktb.com or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong" on or before 15 January 2009. Late applications will not be considered.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may also contact the data protection officer for a copy of the Personal Information Collection Statement pertaining to recruitment, email address: dp-officer@hktb.com.
Only shortlisted applications will receive our response. All information received will be kept in strict confidence and only for employment-related purpose.
